Strategy
How we grow the subscriber list, how often and with which messages we reach your customers, and how we create value for them while revenue grows too.
E-commerce · Email marketing
A third of your revenue can come from email. How much does yours?
At most webshops email brings 5–8% of revenue. In a properly built email system it’s 25–35%. The difference is the system behind it, not the send frequency.
Klaviyo Silver PartnerGDPR-clean setup
👋Welcome flowReward new subscribers + introduce the brand8–18% conversion
🛒Abandoned cart flowWin back lost purchases+35% recovered
🔄Replenishment flowA reminder right before the customer runs out8–15% repurchase
🔔Back-in-stockAlert interested shoppers when it’s back in stock5–12% conversion
Why is this the most effective revenue channel?
Ad costs have risen for years, and most of your money is entrusted to an opaque algorithm. Here you build a scalable, self-running system on real activity data, where every customer touchpoint is covered by well-timed, personalised messages. The focus isn’t sending more email, it’s growing customer lifetime value.
30–45%returning-customer rate with well-built automations. Without them it averages 18–25%.
40–50%of email revenue comes from automations, even though they’re only 5.3% of all sends. That’s scalable personalisation in practice.
5–7×more expensive to acquire a new customer than to bring back an existing one
These are industry orders of magnitude, not promises. In the audit we calculate a concrete target from your own data.
The system
What do we build?
Automated flows, weekly newsletters and content, and on top of those segmentation and data collection: one connected system where every email answers a specific behaviour.
1/3 Automated flows
From sign-up to first purchase
This is where a browser becomes a buyer.
Welcome flowA welcome email, then a 3–4 part introduction series
New subscribers get an automatic welcome email, where you can even offer a discount. A 3–4 part series follows, introducing your brand and products while making clear what valuable content they can expect from you. So you build an engaged, loyal community from the very first moment.
Abandoned checkout flowBrings back shoppers who leave before paying, SMS included
On average 25–30% of shoppers leave the webshop right before payment. They’ve already reached the last step of the decision, so this is where your conversion odds are highest. A few precisely timed, persuasive reminder emails can cut the abandonment rate by up to half, lifting revenue directly. For customers who’ve opted in, this can be complemented with SMS.
Abandoned cart flowA reminder for the products left in the cart
On average 70% of webshop visitors leave their cart without completing the purchase. These shoppers have already shown interest, so a short, targeted reminder email easily brings them back and saves serious revenue. The flow is also perfect for recommending complementary products based on past purchases, raising average order value.
After the purchase
The second order is cheaper to win than the first was.
Post-purchase flowThank-you, guide, review request, related products
Staying in touch after the purchase is one of the most important reasons a customer comes back later. A thank-you, a detailed guide, a review request, recommendations related to what they bought. As if after every order you personally made sure your customer gets the best experience.
Win-back flowNews or a discount for customers who haven’t ordered in months
Customers who haven’t ordered in quite a few months? Catch them with news or a personal discount before they forget you completely. How many customers have you lost so far simply because they forgot about you?
Signals and upkeep
Answers rare but strong signals, and keeps the list in order.
Price-drop & back-in-stock alertsAn alert when the price drops or it’s back in stock
A product a shopper keeps viewing but never buys? They get an alert the moment its price drops. The colour or size they want is out of stock? One tap and they’re notified as soon as it’s available again. Just one email each, answering a strong buying intent. It also works remarkably well over SMS! Low volume, high conversion, and customers love it!
Keeping the email list cleanAsk those who stopped opening, then let them go
Some subscribers lose interest after a while. That’s completely normal. If they haven’t opened your emails for a longer stretch, ask them whether they still want to hear from you. If they don’t react to that either, you can unsubscribe them automatically. Deliverability improves, your list stays clean, you don’t pay for inactive profiles, and uninterested customers don’t get unwanted messages. Win-win, all automated.
Other lifecycle eventsBirthday, first-order anniversary, VIP status
A gift coupon right before your customer’s birthday? Or a personalised offer to celebrate their first purchase? Who wouldn’t love that! These and many other lifecycle messages put a smile on your customers’ faces and hit high conversion rates too!
2/3 Weekly newsletters and content
Campaign calendar
A monthly plan broken down by seasonality, promotions and content. If every campaign is a promo, the list learns not to open without a discount.
Template system
A modular, brand-consistent template set that looks good on mobile and your team can edit too.
3/3 Segmentation and data
- RFM segments: when they last bought, how often, at what value
- Product-category affinity, what people actually view and buy
- Engagement levels: active, cooling, dormant, dead list
- Predictive data, expected next order and estimated lifetime value
- Zero- and first-party data: quiz, preference center, profile enrichment
- Custom events, behavioural data sent from your own system
- Clean catalog feed, so dynamic product blocks really show the right product
- Revenue attribution, which flow brought how much, without self-deception
Integrations
Ready for most webshop platforms
As the market leader, Klaviyo is what we recommend for most e-commerce webshops, but we work with other platforms when needed. We look for a long-term solution that scales and complements your business best.
Let’s look at your stackShopify
Klaviyo was built from day one to work as well as possible with Shopify, which makes it the best choice for shops on this platform.
WooCommerce
A popular platform on the Hungarian market with native Klaviyo integration. A great combination, they work well together.
Custom system
If your system is custom-built, we build the API integration it needs.
Other add-ons
Invoicing, loyalty program, delivery notifications, Meta and Google Ads audience sync? All of these integrate, and used together with Klaviyo they add a lot.
Legal & technical foundation
Creating value and long-term customer relationships
What matters most is building sustainable, value-creating processes: the system only works when customers don’t feel spammed but get real value from us.
- Consent handling, separately for newsletter and profiling, with timestamp and source
- Double opt-in where list quality or legal risk justifies it
- Unsubscribe in one click, with a preference center so full unsubscribe isn’t the only option
- Deliverability: SPF, DKIM, DMARC setup, warming up your own sending domain
- Data minimization, we only collect what has an actual use
What we don’t do
- Sending to bought or scraped lists
- Cold B2C email without consent
- A discount in every single send, until the list only waits for promos
- Misleading subject lines to inflate open rates
- “Attributed” revenue that would have happened anyway
Each of these would lift the numbers short term. Six months later, half the list opens nothing.
Process
From the first live flow to the full system
1
Week 0–1
Audit & data
We review the current account, list, deliverability and revenue attribution. We look at the webshop data: the repurchase cycle, the best entry products, where cart abandonment is highest. That determines the build order. The template system is set up here too, before a single email is built.
2
Week 1–2
Foundations & first flows
Integration, catalog feed, events, domain setup. Abandoned cart and welcome series go live, these two flows typically bring half of automated revenue.
3
Week 2–5
Full flow set
Abandoned checkout, post-purchase series, win-back, back-in-stock, sunset. Building the segments, with copywriting.
4
Week 5–8
Campaign rhythm & reporting
Campaign calendar, reporting template, training your team. From here you either run it, or we run it in a monthly engagement.
5
Ongoing
Optimization
Monthly test plans, segment refinement, new flows for the seasons. Every month a lesson that also feeds back into the ads.
Packages
How to get started
Email marketing planning
€490one-time, 5 working days
We go through your account, list and deliverability. You get a prioritized list of what brings the most revenue in the next 90 days, and how much.
- Account, flow and list review
- Revenue potential estimated from your data
- 90-day priority plan
- 60-minute walkthrough
System build
from €3,900one-time project, 6–8 weeks
Building the full flow set, segments, template system and integration. At the end the account is yours, documented, with your team trained.
- 8–12 flows, native copy, A/B tested
- Integration with your webshop
- Template and segment system
- Reporting and training
Monthly running
from €1,200 / modepending on list size
Campaign calendar, creative, copywriting, testing and reporting. We run all of it, you focus on the product.
- 4–8 campaigns per month
- Continuous flow optimization
- Monthly report with revenue breakdown
- SMS and push extension on request
The listed prices are minimums. The final offer depends on list size, product catalog and integration complexity.
What you’ll see in the report
Not open rate. How much money each flow brought.
Swipe the table →
| Metric | What it tells you | Realistic target |
|---|---|---|
| Email revenue share | What % of total webshop revenue comes from email | 25–35% |
| Flow revenue share | The automated part within email revenue | 50–65% |
| Abandoned-cart conversion | What % of flow recipients buy | 3–8% |
| Welcome-series conversion | First-purchase rate of new subscribers | 3–8% |
| Revenue / subscriber / month | The real value of the list | €0.8–3 |
| Delivery & complaint rate | List health and domain reputation | >98% / <0.08% |
Targets depend on industry and cart value. In the audit we tailor them to your category.
FAQ
Still have questions?
What list size makes it worth starting?
Roughly from 2,000 active subscribers the impact is measurable, but the flows are worth it even with a smaller list, they scale automatically as traffic grows. With a very small list, it’s better to spend on sign-up acquisition and traffic first, and we’ll say so in the audit.
How much does the email platform itself cost?
The platform fee depends on the number of active profiles and messages sent, a cost independent of us. You can work out the exact amount with the calculator on Klaviyo’s pricing page.
We’re on Shoprenter, does it work there?
Yes, but not from a template: we build an API-based integration for order, cart and product data. Since we have our own dev team, this isn’t a separate vendor project for us. The same is true for UNAS and custom-built shops.
We already have working email. Do we start over?
Rarely. In most cases we rebuild the existing flows rather than throwing them out, the built list and history are valuable. The audit tells you exactly what to keep, what to rewrite, and what’s actively hurting (like a missing sunset flow).
Who writes the copy?
We do, in your brand’s voice. At the start we take over all existing materials, and if you have one, we build in your style guide. We also have clients where they provide the copy and we handle structure, segments and tech, a cheaper setup.
Do you do SMS too?
Yes. SMS works in Hungary too, with stricter consent rules. It’s typically worth it for abandoned cart and back-in-stock alerts, and there it’s striking. We build consent collection into the sign-up flow.
What if we use another platform?
During the audit we assess which platform suits you best. These systems work on similar principles, but their feature lists can differ a lot. If there’s a better option for you and it’s worth investing in long term, we’ll tell you in the audit.
How much time do we need to put in?
A kickoff meeting and setting up access at the start, then 30–45 minutes a week. Content approval stays on your side; we handle the rest.
Let's talk
Let’s see how much money is sitting in your list
Ask for a free audit: we review your account and your webshop data, then tell you how much revenue you’re leaving on the table, and the shortest path to it.
If it turns out this isn’t worth it for you right now, we’ll tell you that too.