Welcome series
Your new subscriber is your warmest contact. 4–6 emails: brand story, trust-building, first-purchase offer, social proof. A separate branch for lead-magnet sign-ups and for discount sign-ups.
E-commerce · Email marketing
A third of your revenue can come from email. How much does yours?
At most webshops email brings 5–8% of revenue. In a properly built email system it’s 25–35%. The difference is the system behind it, not the send frequency.
Klaviyo Silver PartnerGDPR-clean setup
🛒Abandoned cart3 steps+0.3% conversion
👋Welcome series4–6 emails, segmented+20% returning customers
🔄Reactivation flowtimed to the repurchase cycle×1.7 purchase frequency
🔔Back-in-stockalerts when back in stockfaster inventory turnover
Why is this the cheapest revenue channel?
Ad costs have risen for years and attribution keeps degrading. The list you own doesn’t get more expensive and doesn’t depend on any single platform’s algorithm.
25–35%of webshop revenue from email and SMS, in a well-built account
0 Ftad cost on a message to your existing list
5–7×more expensive to acquire a new customer than to bring back an existing one
These are industry orders of magnitude, not promises. In the audit we calculate a concrete target from your own data.
The system
What do we build?
Automated flows, segmentation and data collection, a campaign calendar and content: one connected system where every email answers a specific behaviour.
1/3 Automated flows
Abandoned cart
3 steps: reminder at 1 hour, objection-handling at 24 hours (shipping, payment, guarantee), incentive after 48 hours. Complemented with SMS where consent exists. The discount only appears in the third step, otherwise customers learn that abandoning a cart pays off.
Browse abandonment
Based on product-page intent. Separate logic for high and low cart-value categories, because the decision time isn’t the same for a €20 and a €450 product.
Post-purchase series
Usage tip, expected delivery, review request after the estimated arrival, then a cross-sell with a logically matching accessory. This also cuts returns and support load.
Win-back
Tuned to the category’s real repurchase cycle. 25–35 days for supplements, 6–12 months for durable goods. A fixed 90-day template rushes one half and misses the other.
Back-in-stock & price alerts
“Notify me when it’s back” and price-drop alerts. The rarest flow to ship, yet it’s built on explicit intent, so it often has the highest conversion rate.
Sunset & list cleaning
Anyone who hasn’t opened in 4–6 months is gradually removed. The list gets shorter, but deliverability improves and your email platform fee drops too.
Lifecycle events
Birthday, first-purchase anniversary, reaching VIP status. Low volume, high conversion, low maintenance.
2/3 Segmentation and data
- RFM segments: when they last bought, how often, at what value
- Product-category affinity, what people actually view and buy
- Engagement levels: active, cooling, dormant, dead list
- Predictive data, expected next order and estimated lifetime value
- Zero- and first-party data: quiz, preference center, profile enrichment
- Custom events, behavioural data sent from your own system
- Clean catalog feed, so dynamic product blocks really show the right product
- Revenue attribution, which flow brought how much, without self-deception
3/3 Campaigns and content
Strategy
How we grow the subscriber list, how often and with which messages we reach your customers, and how we create value for them while revenue grows too.
Campaign calendar
A monthly plan broken down by seasonality, promotions and content. If every campaign is a promo, the list learns not to open without a discount.
Template system
A modular, brand-consistent template set that looks good on mobile, doesn’t fall apart in dark mode, and your team can edit too.
Integrations
Ready for most webshop platforms
For most webshops we recommend Klaviyo, but we work with other platforms too. In Hungary WooCommerce, Shoprenter and UNAS are the most widespread, alongside many custom systems: where the off-the-shelf integration falls short, we build the missing pieces.
Let’s look at your stackShopify
Native integration, catalog feed, checkout events, Shopify Flow connection.
Shoprenter
API-based connection: purchase, cart, product data and subscription sync.
UNAS
Custom middleware for two-way transfer of order and customer data.
WooCommerce
Plugin plus custom events when the template solution isn’t enough.
Custom system
Webhook and API integration for any in-house shop or ERP.
Add-ons
Invoicing, loyalty program, review collection, SMS provider, Meta and Google audience sync.
Legal & technical foundation
Creating value and long-term customer relationships
What matters most is building sustainable, value-creating processes: the system only works when customers don’t feel spammed but get real value from us.
- Consent handling, separately for newsletter and profiling, with timestamp and source
- Double opt-in where list quality or legal risk justifies it
- Unsubscribe in one click, with a preference center so full unsubscribe isn’t the only option
- Deliverability: SPF, DKIM, DMARC setup, warming up your own sending domain
- Data minimization, we only collect what has an actual use
What we don’t do
- Sending to bought or scraped lists
- Cold B2C email without consent
- A discount in every single send, until the list only waits for promos
- Misleading subject lines to inflate open rates
- “Attributed” revenue that would have happened anyway
Each of these would lift the numbers short term. Six months later, half the list opens nothing.
Process
From the first live flow to the full system
1
Week 0–1
Audit & data
We review the current account, list, deliverability and revenue attribution. We look at the webshop data: the repurchase cycle, the best entry products, where cart abandonment is highest. That determines the build order.
2
Week 1–2
Foundations & first flows
Integration, catalog feed, events, domain setup. Abandoned cart and welcome series go live, these two flows typically bring half of automated revenue.
3
Week 2–5
Full flow set
Browse abandonment, post-purchase series, win-back, back-in-stock, sunset. Building the template system and segments, with native copy.
4
Week 5–8
Campaign rhythm & reporting
Campaign calendar, reporting template, training your team. From here you either run it, or we run it in a monthly engagement.
5
Ongoing
Optimization
Monthly test plans, segment refinement, new flows for the seasons. Every month a lesson that also feeds back into the ads.
Packages
How to get started
Email marketing planning
€490one-time, 5 working days
We go through your account, list and deliverability. You get a prioritized list of what brings the most revenue in the next 90 days, and how much.
- Account, flow and list review
- Revenue potential estimated from your data
- 90-day priority plan
- 60-minute walkthrough
System build
from €3,900one-time project, 6–8 weeks
Building the full flow set, segments, template system and integration. At the end the account is yours, documented, with your team trained.
- 8–12 flows, native copy, A/B tested
- Integration with your webshop
- Template and segment system
- Reporting and training
Monthly running
from €1,200 / modepending on list size
Campaign calendar, creative, copywriting, testing and reporting. We run all of it, you focus on the product.
- 4–8 campaigns per month
- Continuous flow optimization
- Monthly report with revenue breakdown
- SMS and push extension on request
The listed prices are minimums. The final offer depends on list size, product catalog and integration complexity.
What you’ll see in the report
Not open rate. How much money each flow brought.
Swipe the table →
| Metric | What it tells you | Realistic target |
|---|---|---|
| Email revenue share | What % of total webshop revenue comes from email | 25–35% |
| Flow revenue share | The automated part within email revenue | 50–65% |
| Abandoned-cart conversion | What % of flow recipients buy | 3–8% |
| Welcome-series conversion | First-purchase rate of new subscribers | 3–8% |
| Revenue / subscriber / month | The real value of the list | €0.8–3 |
| Delivery & complaint rate | List health and domain reputation | >98% / <0.08% |
Targets depend on industry and cart value. In the audit we tailor them to your category.
+45M Ft
webshop revenue in year one
Case study
Plantart, email as a predictable revenue channel
At Plantart, the third phase of the digital transformation was about funnels and email. We built automated nurture flows and per-segment landing pages, replacing unpredictable, occasional interest with a measurable acquisition engine. In its first year the webshop generated more than €110,000 in revenue.
FAQ
Still have questions?
What list size makes it worth starting?
Roughly from 2,000 active subscribers the impact is measurable, but the flows are worth it even with a smaller list, they scale automatically as traffic grows. With a very small list, it’s better to spend on sign-up acquisition and traffic first, and we’ll say so in the audit.
How much does the email platform itself cost?
Platforms typically charge based on active profiles and messages sent, a cost independent of us. With Klaviyo, for example, 5,000 profiles run roughly $70–100/month and 20,000 around $300–400. One of our first steps is list cleaning, since you pay for inactive profiles too.
We’re on Shoprenter, does it work there?
Yes, but not from a template: we build an API-based integration for order, cart and product data. Since we have our own dev team, this isn’t a separate vendor project for us. The same is true for UNAS and custom-built shops.
We already have working email. Do we start over?
Rarely. In most cases we rebuild the existing flows rather than throwing them out, the built list and history are valuable. The audit tells you exactly what to keep, what to rewrite, and what’s actively hurting (like a missing sunset flow).
Who writes the copy?
We do, in your brand’s voice. At the start we take over all existing materials, and if you have one, we build in your style guide. We also have clients where they provide the copy and we handle structure, segments and tech, a cheaper setup.
Do you do SMS too?
Yes. SMS works in Hungary too, with stricter consent rules. It’s typically worth it for abandoned cart and back-in-stock alerts, and there it’s striking. We build consent collection into the sign-up flow.
What if we use another platform?
We work with Mailchimp, Brevo, ActiveCampaign and Omnisend too. We recommend Klaviyo for e-commerce because the product catalog, behavioural data and predictive segmentation are strongest there. If migration isn’t worth it, we’ll say so, after the audit you’ll see the difference in numbers.
How much time do we need to put in?
A kickoff meeting and setting up access at the start, then 30–45 minutes a week. Content approval stays on your side; we handle the rest.
Let's talk
Let’s see how much money is sitting in your list
Ask for a free audit: we review your account and your webshop data, then tell you how much revenue you’re leaving on the table, and the shortest path to it.
If it turns out this isn’t worth it for you right now, we’ll tell you that too.